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GTM Strategy Generator
Describe your technology and goal, and Claude writes a go-to-market strategy report: market assessment, recommended pathway, segments, pricing, launch plan, risks and validation experiments.
How the generator works
One form, one email confirmation, one report. No account and no saved workspace.
What it asks for
- Your name, email, organization and role (researcher, tech transfer officer, founder, corporate innovation or other)
- Technology name and a plain-language description of what it does and how far it has been validated
- Industry, chosen from ten deep-tech sectors or entered as "other"
- Development stage, from concept (TRL 1-3) to market-ready (TRL 9)
- Commercialization goal: license, spin out, partner, sell directly, or ask for a recommendation
- Optionally, the customer you have in mind
You then confirm your email. The report is generated after confirmation, shown on the page and emailed to you.
What the report covers
- Executive summary
- The recommendation in a few paragraphs.
- Market assessment
- The problem, the market context and where the technology fits.
- Recommended pathway
- License, spinout or partnership, with the reasoning.
- Target segments
- Which customers or licensees to approach first and why.
- Pricing strategy
- A suggested pricing model and the logic behind it.
- Launch plan
- A sequenced set of steps to reach first customers or partners.
- Risks
- Technical, market, regulatory and execution risks to watch.
- Validation experiments
- Concrete tests to run before you commit time and money.
- Funding and resources
- Funding routes and support that fit the stage and pathway.
- Next steps
- What to do in the coming weeks.
What a GTM strategy for a new technology needs to answer
A go-to-market strategy is a set of linked decisions: who you sell to first, what you offer them, how you reach them, what you charge, and how you will know it is working. For a technology coming out of a lab or an early-stage company, there is a prior decision too: whether to sell it yourself at all, or to license it or partner with a company that already reaches the market. The generator is built around these questions.
The pathway decision
Licensing suits technology that fits into an existing product line, where a company already has the manufacturing, regulatory approvals and sales channels. A spinout suits technology that creates a new product category or needs a dedicated team to develop it further. A strategic partnership (joint development, a paid pilot, a distribution agreement) suits cases where you need a partner's assets but want to keep control of the technology. The generator recommends one, but the inputs that drive the choice are worth checking yourself: technical maturity, the size and structure of the market, the capital needed, and whether the team wants to build a company. The TRL assessment is a quick way to check maturity first.
The first segment
The most common weakness in early strategies is a target that is too broad. A good first segment has a painful, specific problem, a buyer with budget, and a route to reach decision-makers directly. The report suggests segments; your job is to test them. Ten conversations with people in the proposed segment will tell you more than any amount of desk research.
Pricing
Price from the value the customer gets, check it against what they pay for the current alternative, and decide whether pilots are paid. For licensing, the equivalent questions are the structure of the deal (upfront fees, royalties, milestones) and the field of use. The pricing calculator lets you compare pricing strategies with your own numbers.
Validation experiments
The most practical part of the report is usually the list of validation experiments. Each one should have a hypothesis, a method, a success threshold and a deadline. For example: "If we offer a paid 60-day pilot to five plant managers in the target segment, at least two will agree to a scoping call." One of the follow-up deep dives turns the first experiment into a step-by-step protocol.
How to use the report well
- Read it critically. Mark every claim you cannot verify. Replace any market figure with one from a named source, or remove it.
- Pick the riskiest assumption. Usually it is the segment or the price. Run the experiment that tests it first.
- Use the deep dives. Pressure-test the pricing, turn the first experiment into a protocol, or draft first-contact outreach for the top segment.
- Share it for feedback. A written strategy is easier for an advisor, tech transfer officer or co-founder to critique than an idea in your head.
- Regenerate after you learn something. When conversations change your view of the segment or stage, update the description and generate a new report.
What the generator doesn't do
- It does not pull live market data, monitor competitors or update the report over time.
- It does not save projects; there are no accounts.
- Its sector context comes from the ten Commercify market maps; for other industries it relies on the model's general knowledge, which may be out of date.
- It is not legal, regulatory or investment advice.
Related free tools
Pair the report with the market sizing calculator for a bottom-up TAM, SAM and SOM, the GTM readiness assessment to find gaps before launch, and the financial model generator to check whether the plan pays for itself.
Frequently Asked Questions
Is the GTM Strategy Generator free?
Yes. It is free and needs no account. You enter your details and a description of your technology, confirm your email, and the report is shown on the page and sent to your inbox.
Which AI model writes the report?
The report is written by Claude, a large language model from Anthropic, using a prompt designed around technology commercialization decisions. For the ten sectors covered by the Commercify market maps, the prompt includes that market-map data as context.
How accurate is the report?
Treat it as a well-structured first draft, not a verified analysis. Language models can state things confidently that are wrong or out of date. Check every market figure and claim against a named source, and test the recommendations in conversations with real buyers before acting on them.
Can I refine or update the report later?
There are no saved projects or ongoing updates. After the report is generated you can request follow-up deep dives, such as pressure-testing the pricing, turning the first validation experiment into a protocol, or drafting first-contact outreach. To change the inputs, generate a new report.
What happens to the information I submit?
Your contact details and inputs are used to send the confirmation email and generate the report, and Commercify receives a notification with your details and the report summary so we can follow up. Do not include confidential information you are not prepared to share, such as unpublished patent claims.
Get a first-draft strategy for your technology
Free, no account. Confirm your email and the report is generated, shown on the page and sent to you.