Market Sizing Calculator (TAM/SAM/SOM)

Calculate Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market. Essential for every pitch deck and business plan.

Market Sizing Inputs

Calculation Approach

Industry

Target Geography

Bottom-Up Inputs

Total Addressable Customers

All potential customers worldwide

Average Annual Revenue per Customer ($)

Target Customer % (ICP fit): 30%

= 30,000 customers

Reachable %: 50%

Through your GTM channels

Year 1 Conversion Rate (%): 2%

Growth & Market Dynamics

Yearly Growth Rate (%): 50%

Years to Project: 5

Number of Competitors

Market Maturity

Calculate Your Market Size

Select your approach and enter your data to calculate TAM, SAM, and SOM