Free Resources

Launch Templates & Playbooks

Battle-tested templates from successful product launches. Download proven frameworks and accelerate your time to market with confidence.

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Launch Templates
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Go-to-Market Strategy

Complete GTM strategy for enterprise software launches

Market segmentation
Pricing strategy
Sales enablement
Channel strategy
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Self-serve product launch framework for PLG companies

Freemium model design
Onboarding flows
Growth loops
Viral mechanics
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High-touch sales process for complex B2B products

Account mapping
Champion building
POC framework
Contract negotiation
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Market Research

Comprehensive competitor research and positioning template

Feature matrix
SWOT analysis
Pricing comparison
Win/loss analysis
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Interview scripts and analysis frameworks for customer research

Interview guides
Persona templates
Jobs-to-be-done
Pain point mapping
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Market sizing and opportunity assessment toolkit

Market sizing models
Growth projections
Penetration rates
Revenue forecasts
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Marketing & Communications

Multi-channel marketing campaign template for product launches

Campaign timeline
Channel strategy
Content calendar
Budget tracker
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Press release templates and media outreach materials

Press releases
Media pitch deck
Spokesperson prep
FAQ documents
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Blog, social, and email templates for launch campaigns

Editorial calendar
SEO guidelines
Email sequences
Social media toolkit
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Metrics & Analytics

KPI tracking and reporting templates for product launches

Success metrics
OKR templates
Reporting cadence
Stakeholder updates
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Financial projections and unit economics calculator

Revenue models
CAC/LTV analysis
Cohort analysis
Break-even calculator
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Experimentation templates for optimizing launch performance

Test planning
Sample size calc
Results analysis
Decision framework
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