Pricing Strategy Calculator

Compare value-based, cost-plus, competitive, and penetration pricing strategies. Get data-driven pricing recommendations for your product.

Pricing Inputs

Primary Pricing Strategy

Target Customer Segment

Pricing Model

Customer Value Delivered ($/month)

Value Capture (%): 20%

5% (conservative)50% (aggressive)

Cost of Goods Sold (COGS) ($)

Operating Costs per Unit ($)

Target Gross Margin (%): 60%

20%90%

Low Price

Avg Price

High Price

Differentiation Score: 7/10

SimilarHighly Differentiated

Current Customers

Planned Discount (%): 0%

No discount50% off

Fill in your inputs to get pricing recommendations across multiple strategies