Business Model Canvas
Design, visualize, and test your business model on a single page to accelerate commercialization success
The Nine Building Blocks of Business Success
The Business Model Canvas provides a shared language for describing, visualizing, assessing, and changing business models. It describes the rationale of how an organization creates, delivers, and captures value.
Key Partners
Key Activities
Key Resources
Value Propositions
Customer Relationships
Channels
Customer Segments
Cost Structure
Revenue Streams
Key Partners
Key Questions:
- •Who are our key partners?
- •Who are our key suppliers?
- •Which key resources are we acquiring from partners?
- •Which key activities do partners perform?
Examples:
Key Activities
Key Questions:
- •What key activities do our value propositions require?
- •Our distribution channels?
- •Customer relationships?
- •Revenue streams?
Examples:
Key Resources
Key Questions:
- •What key resources do our value propositions require?
- •Our distribution channels?
- •Customer relationships?
- •Revenue streams?
Examples:
Value Propositions
Key Questions:
- •What value do we deliver to the customer?
- •Which customer problems are we solving?
- •What bundles of products and services are we offering?
- •Which customer needs are we satisfying?
Examples:
Customer Relationships
Key Questions:
- •What type of relationship does each customer segment expect?
- •Which ones have we established?
- •How are they integrated with the rest of our business model?
- •How costly are they?
Examples:
Channels
Key Questions:
- •Through which channels do our customer segments want to be reached?
- •How are we reaching them now?
- •How are our channels integrated?
- •Which ones work best?
Examples:
Customer Segments
Key Questions:
- •For whom are we creating value?
- •Who are our most important customers?
- •What are their demographics?
- •What are their behaviors and needs?
Examples:
Cost Structure
Key Questions:
- •What are the most important costs in our business model?
- •Which key resources are most expensive?
- •Which key activities are most expensive?
Examples:
Revenue Streams
Key Questions:
- •For what value are our customers really willing to pay?
- •For what do they currently pay?
- •How are they currently paying?
- •How would they prefer to pay?
Examples:
How to Build Your Business Model Canvas
Follow this systematic approach to design and validate your business model
Start with Customer
Begin by defining your customer segments and value propositions - who you serve and what you offer
Map Delivery
Define how you reach customers through channels and what relationships you maintain
Define Operations
Identify key resources, activities, and partnerships needed to deliver your value proposition
Validate Finances
Ensure revenue streams exceed costs and the model is financially sustainable
Supercharge Your Canvas with Commercify AI
Our AI-powered platform transforms the static canvas into a dynamic, data-driven business model optimization tool
Market Validation
Validate each canvas element with real market data and competitive intelligence
AI Suggestions
Get AI-powered recommendations for improving each building block
Financial Modeling
Automatically generate financial projections based on your canvas inputs
Scenario Testing
Test multiple business model variations and compare their potential
Why Use the Business Model Canvas?
Visual Clarity
See your entire business model on one page, making it easy to understand and communicate
Strategic Focus
Focus on what matters most - how you create, deliver, and capture value
Rapid Iteration
Quickly test and pivot your business model based on market feedback
Team Alignment
Align your entire team around a shared understanding of the business
Innovation Tool
Systematically explore new business model innovations and opportunities
Risk Reduction
Identify and address business model weaknesses before they become problems
Ready to Design Your Winning Business Model?
Use Commercify's AI-enhanced Business Model Canvas to create, validate, and optimize your path to market success.