CAC & LTV Calculator
Calculate Customer Acquisition Cost, Lifetime Value, and analyze your unit economics across marketing channels. The #1 metric investors ask about.
Business Inputs
Revenue & Retention
0.5% (great)15% (poor)
= 60% annual churn
20%95%
0% (no expansion)50% (high growth)
Sales & Marketing Team
= $20,000/month
Tools, software, agencies, etc.
Marketing Channels
CAC: $500
CAC: $533
CAC: $200
CAC: $200
CAC: $83
Calculate Your Unit Economics
Enter your revenue, costs, and channel data to analyze CAC & LTV