Account Intelligence

360° Account Intelligence

Build comprehensive profiles of your target accounts with enriched data, intelligent scoring, and strategic tiering to prioritize your revenue efforts.

Complete Account Profiles

Aggregate and enrich account data from multiple sources to build comprehensive intelligence profiles.

Firmographic Data

  • • Company size & revenue
  • • Industry & sub-vertical
  • • Geographic locations
  • • Growth trajectory
  • • Funding history

Technographic Data

  • • Current tech stack
  • • Integration ecosystem
  • • Technology spend
  • • Adoption patterns
  • • Stack changes

Intent & Engagement

  • • Content consumption
  • • Search behavior
  • • Website activity
  • • Event participation
  • • Social engagement

Organizational Intel

  • • Decision makers
  • • Influencer mapping
  • • Department structure
  • • Reporting hierarchy
  • • Champion tracking

Competitive Context

  • • Current vendors
  • • Contract timelines
  • • Satisfaction levels
  • • Evaluation criteria
  • • Budget cycles

Business Signals

  • • Strategic initiatives
  • • Press releases
  • • Hiring patterns
  • • Market expansion
  • • Partnership activity

ICP Modeling & Refinement

Continuously refine your Ideal Customer Profile based on conversion data and market feedback.

Data-Driven ICP Development

Build ICPs based on actual conversion patterns and customer success metrics

TAM vs TSM Identification

Distinguish between Total Addressable Market and Total Serviceable Market

Continuous Optimization

AI-powered refinement based on win/loss analysis and market changes

ICP Fit Score Distribution

Excellent Fit (90-100)15%
Good Fit (70-89)25%
Moderate Fit (50-69)35%
Poor Fit (<50)25%

Intelligent Account Scoring & Tiering

Automatically score and tier accounts based on fit, intent, and engagement to optimize resource allocation.

Tier 1
Strategic Accounts
  • ✓ 1:1 personalized outreach
  • ✓ Executive engagement
  • ✓ Custom proposals
  • ✓ Dedicated resources
  • ✓ White-glove support
Tier 2
High-Value Targets
  • ✓ Semi-personalized outreach
  • ✓ Account-based campaigns
  • ✓ Tailored content
  • ✓ Regular touchpoints
  • ✓ Priority support
Tier 3
Volume Accounts
  • ✓ Automated sequences
  • ✓ Segment campaigns
  • ✓ Standard content
  • ✓ Self-service resources
  • ✓ Scalable outreach
Tier 4
Long-term Nurture
  • ✓ Newsletter inclusion
  • ✓ Marketing automation
  • ✓ Educational content
  • ✓ Passive monitoring
  • ✓ Future potential

Data Enrichment Partners

Integrate with leading data providers to build complete account profiles.

List Building & Enrichment

Apollo.ioConnected
Ocean.ioConnected
Instantly.aiAvailable
LinkedIn NavigatorConnected

Persona Enrichment

FullEnrichConnected
FindyMailAvailable
Prospeo.ioAvailable
Ciro.ioConnected

Intent & Technographic

6senseAvailable
BomboraAvailable
BuiltWithConnected
HG InsightsAvailable

Build Complete Account Intelligence

Transform your account data into actionable intelligence that drives revenue growth.

See Account Intelligence DemoBack to Revenue Intelligence